The Evocative Power of Words

Commentary on Chapter 7 of Language and Magic by Izutsu Toshihiko

Is this imagination or intuition? by Daniel K Cheung on Unsplash

Today, I will continue my commentary on Language and Magic by Izutsu Toshihiko by looking at chapter 7. You can read my previous commentary as well as a series introduction at the links below

Language and Magic Series

Chapter 7

In Chapter 6, Izutsu proposed four aspects of connotation (see below) and focused on referential connotation.

1. Referential

2. Intuitive

3. Emotional

4. Structural

In chapter 7, Izutsu focuses on the second and third aspects, intuitive connotation and emotional connotation.

Intuitive Connotation

Izutsu starts by saying that referential and emotional connotations are well known. However, he feels that there is a third category that exists between the two that has been overlooked. He calls this type of connotation, intuitive connotation.